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The Goal: A Process of Ongoing Improvement

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“The Goal: A Process of Ongoing Improvement” is a great book for anyone who wants help in how to find a new way in thinking about how to solve problems in real life and in business. Eliyahu M. Goldratt and Jeff Cox are the authors of this book. Eliyahu M. Goldratt was an educator, author, physicist, philosopher and business leader, but first and foremost, he was a thinker who provoked others to think. In this book, Goldratt clearly explains the Theory of Constraints in exciting. The story uses real-life examples to explain technical concepts like demand elasticity. The Goal, a gripping novel, is transforming management thinking throughout the world. It contains a serious message for all managers in the industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt. Twenty-five years after writing The Goal, Dr Goldratt wrote Standing on the Shoulders of Giants. In this book, he provides the underlying rules of operations. This article appears at the end of this book. Like Mrs Fields and her cookies, The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. Usually, a process of ongoing improvement is there to help challenge you to see problems differently to improve your career, your family, and your life.

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