Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the...
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring....
Perfect for fans of Lord of the Rings, the New York Times bestselling Inheritance Cycle about the dragon rider Eragon has sold over 35 million copies and is an international fantasy sensation. Fifteen-year-old Eragon believes that he is merely a poor farm boy—until his destiny as a Dragon Rider is revealed. Gifted with only an ancient sword, a loyal dragon, and sage advice from an old storyteller, Eragon is soon swept into a dangerous tapestry of magic, glory, and power. Now his choices could save—or destroy—the Empire. A New York Times Bestseller A USA Today Bestseller A Wall Street...
Nostradamus began to write his prophetic verses in the city of Salon, in 1554. They are divided into ten sections called Centuries (which refers to the number of verses in each section, not to a unit of 100 years). The Centuries were published in 1555 and 1558, and have been in print continuously ever since. Nostradamus had the visions which he later recorded in verse while staring into water or flame late at night, sometimes aided by herbal stimulants, while sitting on a brass tripod. The resulting quatrains (four line verses) are oblique and elliptical, and use puns, anagrams and...
From the bestselling author of Charlie and the Chocolate Factory and The BFG! Matilda is a sweet, exceptional young girl, but her parents think she's just a nuisance. She expects school to be different but there she has to face Miss Trunchbull, a kid-hating terror of a headmistress. When Matilda is attacked by the Trunchbull she suddenly discovers she has a remarkable power with which to fight back. It'll take a superhuman genius to give Miss Trunchbull what she deserves and Matilda may be just the one to do it! "Matilda will surely go straight to children's hearts." —The New York Times Book...
A mass-market paperback edition of The Lion, the Witch and the Wardrobe, book two in the classic fantasy series, The Chronicles of Narnia. This edition features cover art by Cliff Nielsen and interior black-and-white illustrations by the series' original illustrator, Pauline Baynes. Four adventurous siblings—Peter, Susan, Edmund, and Lucy Pevensie—step through a wardrobe door and into the land of Narnia, a land frozen in eternal winter and enslaved by the power of the White Witch. But when almost all hope is lost, the return of the Great Lion, Aslan, signals a great change . . . and a great...
London. 20 cm. 419 p. Encuadernación en tapa blanda de editorial ilustrada. Idioma Inglés. Khaled Hosseini. [Thousand splendid suns. Arabic ]. Originally published: 2007. Novel. Translated from the English .. Este libro es de segunda mano y tiene o puede tener marcas y señales de su anterior propietario....
From Colleen Hoover, the #1 New York Times bestselling author of It Ends with Us, a heart-wrenching love story that proves attraction at first sight can be messy. When Tate Collins meets airline pilot Miles Archer, she doesn't think it's love at first sight. They wouldn’t even go so far as to consider themselves friends. The only thing Tate and Miles have in common is an undeniable mutual attraction. Once their desires are out in the open, they realize they have the perfect set-up. He doesn’t want love, she doesn’t have time for love, so that just leaves the sex. Their arrangement could be...
In Lois Lowry's unforgettable Newbery Medal–winning novel, a ten-year-old Danish girl's bravery is tested when her best friend is threatened by Nazis in 1943. As the German troops begin their campaign to "relocate" all the Jews of Denmark, Annemarie Johansen’s family takes in Annemarie’s best friend, Ellen Rosen, and conceals her as part of the family.Through the eyes of ten-year-old Annemarie, we watch as the Danish Resistance smuggles almost the entire Jewish population of Denmark, nearly seven thousand people, across the sea to Sweden. The heroism of an entire nation reminds us that there...
The second book in The Grisha Trilogy by the #1 New York Times bestselling author of Six of Crows and Crooked Kingdom. Darkness never dies. Hunted across the True Sea, haunted by the lives she took on the Fold, Alina must try to make a life with Mal in an unfamiliar land, all while keeping her identity as the Sun Summoner a secret. But she can't outrun her past or her destiny for long. The Darkling has emerged from the Shadow Fold with a terrifying new power and a dangerous plan that will test the very boundaries of the natural world. With the help of a notorious privateer, Alina returns...
"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King "The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive” What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?" What it boils down to is a more skillful way of dealing with people. The author has spent her career teaching...
Despite the tumor-shrinking medical miracle that has bought her a few years, Hazel has never been anything but terminal, her final chapter inscribed upon diagnosis. But when a gorgeous plot twist named Augustus Waters suddenly appears at Cancer Kid Support Group, Hazel’s story is about to be completely rewritten. Insightful, bold, irreverent, and raw, The Fault in Our Stars is award-winning-author John Green’s most ambitious and heartbreaking work yet, brilliantly exploring the funny, thrilling, and tragic business of being alive and in love. Opens in theaters on June 6, 2014 TODAY Book...
#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to...
Between life and death there is a library. When Nora Seed finds herself in the Midnight Library, she has a chance to make things right. Up until now, her life has been full of misery and regret. She feels she has let everyone down, including herself. But things are about to change. The books in the Midnight Library enable Nora to live as if she had done things differently. With the help of an old friend, she can now undo every one of her regrets as she tries to work out her perfect life. But things aren’t always what she imagined they’d be, and soon her choices place the library and...
Lolita is a 1955 novel written by Russian-American novelist Vladimir Nabokov. The novel is notable for its controversial subject: the protagonist and unreliable narrator, a French middle-aged literature professor under the pseudonym Humbert Humbert, is obsessed with an American 12-year-old girl, Dolores Haze, whom he sexually molests after he becomes her stepfather. "Lolita" is his private nickname for Dolores. The novel was originally written in English and first published in Paris in 1955 by Olympia Press. Later it was translated into Russian by Nabokov himself and published in New York...
